“Shopping bag” started a year ago, with the creation of CHANEL: Cinderella’s Shoe, 2015 and I am still here, making more of those bags and this time around I am photographing them in a different environment (outdoor, outside of my studio, away from the artificial, sterile light).
Fashion and art go hand in hand (we all agree on the creative direction McQueen was narrating through art). It gives me a great opportunity, that when you purchase something you receive a blank minimal bag, all identical and then here I am, in my studio with my brushes, appropriating familiar characters that these companies are somehow expressing through their brand. Miss Dior and the little sweet puss from the aristocats, baby Dior products and the softness that the product is so strongly connoting (the French/Parisian style). On the other side you have Sailor Moon, a kick ass character that fights demons (an Asian manga creation- also showing the great economic power Asia has). Both characters are so different, but they share the same idea that Dior has, you can identify, all thanks to globalisation. It can mean many things to so many different people, but all this complexity is reached from the same product.
One product 1000 words. Art on fashion (which is commerce) and the idea of wearing it, using it and its functionality. Putting “art” on an everyday paper bag that you use to hold/transport items. Transforming its functionality and questioning if you have to put it in a frame and hang it on the wall. Both art and fashion have this magical feeling of transforming you. Fashion through a physical cloth, changing your appearence and art through shaping your brain and the power of mind travelling. Put these two together and …boom! I always wanted a Boetti jacket, or one of those leather jackets with Hirst’s spots painting and Gagosian written on the back. Now, I’ll make my own.
Photos by henry.media
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